Sr. Digital Marketing Executive

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Roles & Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers​
  • Plan and launch optimized online adverts through Google Adwords, Facebook, etc. to increase brand awareness​
  • Find new avenues to increase the organization's online reach​
    Strategise on lead generation and branding campaigns​
    Execute outreach campaigns in the industry
  • Be actively involved in SEO efforts (keyword, image optimization backlinking etc.)​
  • Provide creative ideas for content marketing and update website​
  • Audit and analyse ad and organic performance, and strategize to improve and optimize it
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Search Console, SEMRush etc.)​
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Perform GAP analysis on a regular basis to optimize digital marketing campaigns

Requirements

  • Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
  • Excellent Microsoft Office skills.
  • Strong oral and written communication skills.
  • Excellent analytical skills.
  • Require minimum 2 years of experience in digital marketing.

Starting date: ASAP
Location: Surat

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